Understanding Charm Tags

While authorized Juicy Couture retailers, such as Nordstroms and Neiman Marcus, may include additional store tagging, all authentic charms should come in a tagged box.  Charms sold at the Juicy Couture outlet and other authorized outlet stores, such as Nordstrom Rack and TJ Maxx, during or after 2010 may have re-tagged boxes.  This is often the case when a charm is re-manufactured for sale specifically in outlet locations, but may also occur when a surplus of charms go unsold at the Juicy Couture boutiques.  

Each tag comes with certain identifying information: 

  • Style number: YJRU#### – This indicates the specific Juicy Couture style number associated with a particular charm.  In some cases, there is a  “C” in front of a charm name, which indicates the jewelry type (C = Charm).

    Charms sold at an official Juicy Couture  outlet store will have a style number with an O or SC (i.e., YJRUO### or YJRUSC##), while charms sold at an outlet of an authorized retailer will have a style number with an S (i.e., YJRUS###).

  • Year: L/NS# or 21#1# – The last one (for charms produced 2004 to 2009) to two (for charms produced during or after 2010) digits indicates the year that the charm was manufactured.   The L/NS# code was used through 2011. Charms that were produced during the beginning of 2006 or before often did not have a specific L/NS# associated with them.   The year code was changed to 21#1# in 2012.  

    Charms may be manufactured multiple times during a single or across multiple years. The L/NS# or 21#1# code on the tag is directly related to the year that the charm inside of the box was manufactured .

  • Charm Name – This indicates the specific name that Juicy Couture assigned to the charm.  For charms produced during or after 2006, this name is often associated with the charm that is inside.  Charms that were produced during the beginning of 2006 or before often did not have a specific charm name associated with them; many times the tagged name for charms produced during this period was “Charm” or “Charms.”

  • MSRP – This indicates the price that Juicy Couture (and other authorized retailers) originally sold the charm for.   From 2004 to 2011, all tags included Sugg. Retail in front of the MSRP.  Beginning in 2012, this was replaced with a price in US dollars ($##.00 USD).

    Beginning in 2011, charms originally sold in Juicy Couture retail stores that were also sold in the outlet stores were tagged with two prices.  The “Retail Price” or “Compare at” price indicates the price that Juicy Couture (and other authorized retailers) originally sold the charm for when it was sold at the retail/full price store.  The “Outlet Price” indicates the price that the Juicy Couture Outlet originally sold the charm for.

2004-2009 Tags

Charm boxes produced from 2004 to 2009 had a single sticker tag.

Information from this specific charm tag (from top to bottom, left to right): 

  • Style number: YJRU0929 
  • Year:  L/NS
  • Charm Name: Charms 
  • MSRP: Sugg. Retail $45.00 

2009-2010 Tags

 Charm boxes produced from 2009 to 2010 have a perforated sticker tag, with care instructions provided on the reverse side of the sales tag.

Information from this specific charm tag (from top to bottom, left to right): 

  • Style number: YJRU4642 
  • Year:  L/NS10X
  • Charm Name: C-LTD ED11 Box of Choc Charm
  • MSRP: Sugg. Retail $62.00 

2011 Tags

Charm boxes produced during 2011 have a single sticker tag, with care instructions provided on a separate pink tri-fold paper, typically included underneath of the interior lining.

 2011 tag

2011 care  2011 care inside

Information from this specific charm tag (from top to bottom, left to right): 

  • Style number: YJRU5167
  • Year:  L/NS11X
  • Charm Name: C-LTD ED11 Dracula Mouse Charm
  • MSRP: Sugg. Retail $58.00 

 

Charm boxes re-tagged for sale in outlet stores during 2011 may have a perforated sticker tag, complete with care instructions, or they may have a single sticker tag: 

Information from this specific charm tag (from top to bottom, left to right): 

 

  • Style number: YJRUO729
  • Year:  L/NS11X
  • Charm Name: Pizza Box Charm
  • Retail MSRP: Retail Price $52.00
  • Outlet MSRP: Outlet Price $39.99  

2012 – Current Tags

Charm boxes produced from 2012 through currently have a single sticker tag, with care instructions provided on a separate black tri-fold paper, typically included underneath of the interior lining:

2012 tag

2012 care  2012 care inside  

Information from this specific charm tag (from top to bottom, left to right): 

  • Style number: YJRU6471
  • Year:  21612
  • Charm Name: C-LTD ED Easter Basket Charm
  • Retail MSRP:  Compare at $58.00
  • Outlet MSRP: Outlet Price $34.99  

Charm boxes produced for outlets from 2012 through currently have a single sticker tag, with care instructions provided on a separate black tri-fold paper, typically included underneath of the interior lining.  These charms are typically re-released (and/or retagged) versions of charms originally  sold in retail Juicy Couture stores.

2012 Outlet tag

 Information from this specific charm tag (from top to bottom, left to right): 

  • Style number: YJRUOC02
  • Year:  L/NS12X
  • Charm Name: Stocking Charm
  • MSRP:  29.99

2013 – Current Tags

Charm boxes produced for outlets from 2012 through currently have a single sticker tag, with care instructions provided on a separate black tri-fold paper, typically included underneath of the interior lining.  As of 2013, if the charm was released exclusively in outlets, the tag does not include an “Outlet Price” or “Compare at” price.

2013 Outlet tag

Information from this specific charm tag (from top to bottom, left to right): 

  • Style number: YJRUOC46
  • Year:  21213
  • Charm Name: Pumpkin Charm
  • MSRP:  29.99
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