Juicy Couture was founded by Pamela Skaist-Levy and Gela Nash-Taylor in Pacoima, California back in 1995/1996. At the time of its inception, the brand actually sold maternity pants under the “Travis Jeans” label, though Pam and Gela officially changed the name to Juicy Couture in 1997. In 2003, Fifth & Pacific Companies, Inc. (formerly Liz Claiborne Inc.) acquired the company. Juicy Couture was acquired by Authentic Brands Group, who also own Kate Spade and Lucky Brand, in July 2014.
The brand really took off in the early 2000’s when the track suit became popular due to celebrity endorsement by those such as Madonna, Britney Spears, and Paris Hilton. While often well-known for their handbags, track suits, perfumes, and other fashionable items, Juicy Couture is also well-regarded for their quality, highly detailed charms. Juicy Couture charms first made an appearance wherever Juicy Couture was sold in 2004.
Prior to the transfer of product manufacturing overseas, most (if not all) Juicy Couture products could be found sporting the phrases “Love G&P” and “Made in the Glamorous USA.” Until a lawsuit in 2006 by the Procter and Gamble Corporation, Juicy Couture items actually said “Love P&G.”
Today, all of the Juicy Couture items are manufactured with at least a portion of the company signature logo: two highland terriers holding a shield bearing three hearts and Love G&P (for Gela and Pamela). A crown lies on top, while a Juicy Couture banner flutters above the slogan, “Made in the Glamorous USA”.